Aura Recuero- Little, joined Equity Solutions Team in 2022 as the new Director of Data and Analytics. In her role, she oversees the generation and development of dashboards and visuals that incorporate the analysis of quantitative and qualitative data.
Prior to Equity Solutions, Aura led the management, development, and administration of the Fort Worth Texas County Hospital Constituent Database and ensured its quality, consistency, and accuracy. Aura was solely responsible for data integrity and analysis, staff training, database security management and administration,n as well as the payment portal management to maximize fundraising revenue while always holding the confidentiality of their donors.
She also led the CRM efforts at Texas Motor Speedway, one of the eleven properties owned by Speedway Motorsports LLC., leading marketer, promoter, and sponsor of the NASCAR and IndyCar Series and NHRA. She enjoyed analyzing demographic, psychographic & consumer behavior, and fan driver affinity data.
Aura is proudly made in Panama and Fort Worth adopted. Aura brings to the Equity Solutions team over 15 years of national and international professional experience in the public and private sectors, including philanthropy, sports, and entertainment industries, and the IT consulting world.
Aura holds an MBA, dual Master of Science in Management and System Information Audits and a bachelor’s degree of Systems Information Engineering from USMA, Panama, Republic of Panama.
When she is not “loading data”, Aura loves to spend quality time with her family, her husband, and her lovely dog. She currently serves her time and talents in many local nonprofit boards such as, Cancer Care Services and Hispanic Women’s Network of Texas to name a few.
